About Caddy Time
Caddy Time was founded by M. Brett Jaffee and David Rider after 40 years of friendship and a shared love of golf. Their passion turned into purpose after a December 2020 round with a caddie — the very first for both of them. The idea sparked instantly and Caddy Time was born.
They soon partnered with Bryan Rosenfarb, igniting what has become a full-scale effort to modernize the golfer–caddie connection. With backgrounds in hospitality, law, and tech, the team blends tradition with innovation for today’s game.
M Brett Jaffee
Co-Founder / Chief Executive Officer
M Brett Jaffee has been a lifelong golfer and entrepreneur. A graduate of Florida State University in 1988, M Brett’s career began in Orlando working for Electronic Selection Systems. With Electronic Selection Systems, later AlignMark, M Brett travelled around the country and Canada working with the Fortune 1000 creating and deploying selection and development processes.
David Rider
Co-Founder / Chief Strategist - Serial Entrepreneur | Technologist | Sports Enthusiast
David is the Co-Founder of Caddy Time, his second technology startup. His entrepreneurial journey began as the Founder of C-Level Consulting, a firm dedicated to helping organizations harness data to drive digital transformation and improve operational efficiency across waste, water, and energy systems.
Bryan Rosenfarb
Chief Technology Officer
A curious technologist with a passion for problem-solving, Bryan managed enterprise software deployments and project teams in local government before joining Caddy Time. He's a UCF graduate and father of two who brings both order and innovation to the tech side of the business.
Nicholas Bauer
Vice President & Midwest Territory Manager
A Central Wisconsin native, Nicholas Bauer began his golf career at the Golf Academy of America — San Diego, focusing on Golf Complex Operations, Management, and Instruction. After graduating in 2008, he spent a decade in the golf industry as an Assistant Golf Professional, most recently at Tuckaway Country Club in Franklin, WI, where he also served as Caddie Manager.
Robert Pillow
Equity Partner & Online Marketing Strategy Advisor
With 27 years of experience in full-stack web development and a deep focus on SEO and technical strategy, I bring both performance and precision to the table. My work goes beyond building websites—I'm driven by the data, user behavior, and competitive landscapes that power real results. Before becoming the guy behind the screen, I was the guy on the greens. I grew up playing golf across Central Virginia and Southern California and served as an Assistant Pro at Oakwood Country Club from 1992 to 1994.
At Caddy Time, we believe the game is better with a caddie — and every round should feel first class.
